What are the most effective digital marketing trends?
Personalization has come a long way in B2B marketing, and marketers no longer can avoid the trend. Forty-one percent of B2B marketers say they are most likely to adopt personalized content in…
What are the benefits of automation in digital marketing?
Marketing automation technology is critical to digital marketing success. With automation comes optimization, along with many other advantages to using a marketing automation system. To take a step back, I like…
Digital Marketing Strategy: Offer Value
Are you concerned with how people will find you online? There’s a ton of information on search engine optimization (SEO), but getting found takes more than technical SEO knowledge. In…
Why Companies Turn To Digital Marketing To Survive COVID-19
In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding…
How To Make Video An Effective Part Of Your Digital Marketing Strategy
The rapid advancement of technology has given birth to a new kind of consumer, according to Google: "Empowered by mobile, today's consumers can get exactly what they want, instantly and effortlessly.…
How Retailers Can Shift Digital Marketing in Response to the Coronavirus
Retailers of all sizes are feeling the impact of the coronavirus. With the situation changing daily, there's understandably a lot of uncertainty. However, digital marketers need to create a response…