Are you concerned with how people will find you online? There’s a ton of information on search engine optimization (SEO), but getting found takes more than technical SEO knowledge.

In fact, it really boils down to bringing value to your audience, your potential customers. The first place that comes into play is a blog. Does your website include a blog where you can publish helpful, relevant content?

Let’s start with a definition. A blog is a collection of valuable articles that people can find in search, or that your sales team can use to save time while emailing potential leads (a great “hack” for your sales team!).

At its core, your blog is a simple way to create content your ideal customer needs – you know, the human being you want to talk to.  It also keeps your website fresh and growing with new pages every time you publish.

Blog posts need to speak to your customers’ pain points in your brand voice. They have to help, educate, inform or entertain. Or all four! Make sure you’re writing valuable information addressing the problems faced by the humans you want to reach.